Our Process

  • 1. Discovery

    We’ll meet to discuss your goals and current challenges with your marketing funnel (Where do customers currently find you?, How effective is it?, Where would you like to be in 2 years?). From there I will craft a content strategy to address these gaps.

  • 2. Pre-Production

    Using your goals as our north star, I will select the most effective video types (short form vertical, long form, advertising, brand story, etc) to engage your target audience. I’ll then plan each video we’ll be filming and send it over for final approval.

  • 3. Production

    Using my Netflix approved cinema camera, professional audio kit, and full lighting package – we will film the content over one to two shoot days. A teleprompter can be used as well for filming more concise video scripts.

  • 4. Post-Production

    Each video will be professionally edited, colour graded, and formatted properly for each social media platform. Thumbnails, captions, and hashtags will also be created and approved.

  • 5. Delivery

    I’ll schedule / post the content on your social platforms. If applicable I'll boost posts and create social media advertising to enhance reach and targeting.

  • 6. Measurement

    I’ll track analytics and relevant KPI’s. We’ll re-group on what worked best and repeat it.