Being vulnerable is key to establishing a meaningful connection with clients, customers, and fans. Researcher and storyteller Brené Brown says that “Vulnerability is the birthplace of innovation, creativity and change.” Documentary filmmaking creates a safe space to tell your story.

For those looking to make a memorable impact with their product, brand, or self – a well crafted story can’t be beat! American neuroeconomist Paul J. Zak found that “experiments show that character-driven stories with emotional content result in a better understanding of the key points a speaker wishes to make and enable better recall of these points weeks later.” (Harvard Business Review 2014)

Adding to memorability, narrative storytelling even changes the body’s chemistry. Oxytocin is our body’s social bonding chemical, it encourages empathy towards others and its production, “motivates cooperation with others” (Harvard Business Review 2014). Paul J. Zak also found “The amount of oxytocin released by the brain predicted how much people were willing to help others; for example, donating money to a charity associated with the narrative.”